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RSCI to release IRS 2017 report on 18 Jan

MUMBAI: The Readership Studies Council of India (RSCI) will release IRS 2017 report on 18 January.

The IRS 2017 is a full year report covering four quarters of fieldwork. The data validation for all the four fieldwork quarters for IRS 2017 was successfully completed last month.

The RSCI is a joint body formed by the Media Research Users Council (MRUC) and the Audit Bureau of Circulations (ABC).

“IRS has played a vital role in shaping media research in India for the past two decades, and I’m confident that the 2017 Report will further enhance its role and credibility of being an industry study. I would like to thank all the MRUC and RSCI Members for their contributions in making the study robust,” said MRUC chairman and Dentsu Aegis Networks chairman and CEO – South Asia Ashish Bhasin.

The sample size for IRS 2017 report is 3.3 lakh households (urban 2.14 lakh and rural 1.16 lakh). The report covers over 600 publications, 71 product categories (at penetration and brand level), covering 28 states and 4 union territories, 95 cities with 5 Lakh+ population, 91 districts and 101 district clusters.

Apart from being the currency for print readership and planning, the IRS also provides a cross-media comparison, media consumption habits, and penetration of brands and categories across markets. Additionally, IRS also captures information on Telecom and DTH.

The IRS is being released after a hiatus of more than three years. In February 2014, the RSCI had decided to temporarily suspend the findings of IRS 2013 report after the findings were questioned by a group of 18 news publishers.