21 Sep 2017
Live Post
Hathway’s cable TV and broadband capex to be Rs 270 cr in FY18
Cut in interconnect charge may boost RIL's EPS by 8%
Package soon to boost economy; no cuts in fuel rates: Arun Jaitley
Global child bride racket busted in Hyderabad, 20 arrested
Tracked so far: Rs 75 crore in Dera bank accounts
Violence in Tripura: Journalist hacked to death, sec 144 imposed

The Ad Cap Ghost

Choking inventory supply, the Hindi GECs have been able to open the door to higher ad rates. News and Hindi movie channels are in difficult terrain as they have more ad inventory to undress than their general entertainment peers. TVP's research looks into how the ad cap ghost can impact different genres.