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Research

Fixing cracks in Agra’s digital driveway

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Agra is one of the worst digital addressable system (DAS) markets in India. Consumer ARPU (average revenue per user) is miserably low, multi-system operators (MSOs) were fighting against each other till September 2014, and local cable operators (LCOs) have not focused on increasing cable TV rates. For more than a year and a half after DAS got implemented, nothing has been corrected.

Chasing The Digitisation Rainbow – TelevisionPost Research

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MSO profitability hinges on carriage, activation rev fuels EBITDA growth & acquisition to be via STBs; TelevisionPost research also says broadcasters see surge in pay TV rev amid 30% fall in carriage.