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Zee Middle East launches its first radio station in the UAE
MUMBAI: Zee Middle East today announced the launch of its first radio station 106.2 Big FM in the UAE.
With the launch of 106.2 Big FM, Zee claims its first international foray into the world of radio entertainment.
This adds to the business portfolio of ATL for this region and makes it the only broadcaster in South Asia to have both television and FM stations.
The station’s interesting line-up of content includes original content produced in-house, content acquired from Big FM in India and cricket rights to key series for ball-by-ball commentary.
Zeel CEO international broadcast business Amit Goenka said, “We are proud of the addition of 106.2 Big FM to the ZEE and ATL family. We are sure that like all our Zee brands, 106.2 Big FM will also entertain listeners in the UAE. The product has been developed with a lot of attention to detail and I am sure it will be of immense interest to the advertising community.
“Investing strategically in media and related business has always been at the edge of ZEE’s larger perspective for business growth. With the synergy of television and radio, we aim to increase our footprint and market share in the entertainment industry.’’
The station currently has Benny Dayal along with MJ Lavanya hosting the morning drive time show. The afternoon show is hosted by MJ Ujjwal, followed by the evening show being hosted by Palak Muchhal and MJ Arpit. Another ace feature is the introduction of a signature show of Big FM India – ‘Suhana Safar by Annu Kapoor’. The late-night show is hosted by MJ Gagan Mudgal and there is a weekend special hosted by Harshdeep Kaur.
Zee Network (Mena, APAC) CEO Mukund Cairae said, “The launch of 106.2 Big FM is another prized feather in our cap. A gem in our entertainment business portfolio that further cements our numero uno position among South Asians in the Middle East. With the combined strength of television and radio under our wings, we aim to soar higher and show better commitment to the region. Also with this synergy, we now provide vast audio-visual platforms to our advertising clients, hence creating new business opportunities.”