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US-based Rdio launches music-streaming service in India

MUMBAI: US-based global music streaming service Rdio has launched its music streaming service in India.

The move is being seen as a revival of the Indian music streaming service Dhingana which shut in February last year, after being acquired by Rdio a month later.

As a part of the Dhingana acquisition, co-founders Swapnil and Snehal Shinde joined the Rdio brand.

Rdio VP emerging markets (co-founder of Dhingana) Snehal Shinde said, “Over the past seven years, my brother and I have dedicated our lives to bringing millions of users the diverse and wonderful music of India. Last year Rdio acquired Dhingana and we set out to marry our Indian expertise and experience with the best global music platform. We are proud now to introduce Rdio to India, a world class product that delivers a global music service with a localised user experience for music fans in India and abroad.”

Rdio is following a freemium model in India, wherein it offers users access to a free Internet radio with upgrade option to full on-demand subscription services as well as pre-curated playlists. The subscriptions cost Rs 120 per month.

The subscription model will let users access any song, album, playlist without any ads. It will also allow users to save songs and listen to them offline, without a data connection.

Users can choose from hundreds of curated stations, including those curated by top labels in India, or create their own personalised stations.

Rdio CEO Anthony Bay said, “At Rdio, we’re focused on creating the world’s best music experience built around the listener. India is the fastest growing Internet market in the world with one of the most vibrant cultures for music. We have built a strong local organization here, which is now our largest office and team outside US. Our objective is to raise the bar for the digital music experience in India and provide the most robust offering of music from around the world, all tuned to each individual listener.”

The app also includes support for services like Shazam and SoundHound. Shazam users can connect their Rdio accounts to automatically add their discovered tracks to Rdio playlists. SoundHound users can also listen to their discovered tracks on Rdio. Lastly, Rdio also supports Google Chromecast to let users cast their Rdio content to TV.

Rdio boasts over 32 million songs in about 43 languages across global, regional and local labels including Yash Raj, Sony Music, T-Series, Warner Music Group and Universal Music among others.

T-Series president Neeraj Kalyan stated, “The Indian music consumer is warming up to the music streaming services already very popular globally, and we are excited to partner with Rdio for their new internet music streaming service and are happy to offer our library of India’s top Bollywood catalogue along with curated stations to make the listening experience effortless.”

Users can download the Rdio app from the Google Play Store, app Store or the Windows Phone Store.