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Red FM turns into ‘All India Shamitabh Radio’ for Big B
MUMBAI: Private FM radio network Red FM is all set to turn into ‘All India Shamitabh Radio’ on 5 February for Bollywood megastar Amitabh Bachchan.
Bachchan will be an RJ for the entire day on ‘All India Shamitabh Radio’ and will become the ‘common man’s voice’, talking to Red FM’s listeners as well as giving them a surprise by chatting with them over phone.
Red FM COO Nisha Narayanan said, “In an endeavour to bring our listeners closer to the legendary star, we planned this initiative with Shamitabh which celebrates Mr Bachchan’s voice as the voice of the common man. It will be interesting to see how listeners react when Mr Bachchan interacts with them as an RJ. We are confident that we will make 5 February a memorable day for our listeners across the Red FM network.”
He will also make calls on the listener’s behalf to pass on messages that may otherwise go ignored or unheard.
Interestingly, Bachchan had nurtured a dream of becoming a radio presenter before trying his luck in Bollywood. He even visited All India Radio for auditions but was rejected for the very voice which ironically became his trademark in Bollywood. Now, he is all set to fulfil his dream of hosting a show on radio and the listeners will get to hear the same baritone voice for the entire day.
While recording promotional bites for the activity, he tweeted, “And doing some rather complicated RJ’ing for RED FM 93.5!! Goodness how do these guys manage it!! I am at a loss.”
Listeners tuning in can also stand a chance to win ‘Shamitabh’ movie tickets and merchandise autographed by the legend.