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Red FM joins KKR as exclusive radio partner

MUMBAI: Private FM radio network Red FM has joined the IPL 8 bandwagon by becoming the exclusive radio partners of the defending champions Kolkata Knight Riders (KKR).

This is the first time that Red FM and KKR have come together for the IPL. This year’s edition of the tournament kicks off on 8 April.

KKR MD and CEO Venky Mysore said, “We are glad to have Red FM on board as the exclusive radio partner. Considering the strong network strength of Red FM, we are sure that they will bring immense value to this association. I am hoping that KKR fans will feel a step closer to the players via Red FM’s very popular morning and evening jocks.”

Red FM has planned various activities across platforms to connect with listeners. Moreover, various on-ground activities and on-air initiatives have been planned with players for KKR fans in Kolkata.

Red FM COO Nisha Narayanan said, “We are proud to be associated with the most sought after team of the IPL. We have planned an extensive campaign for this association with a special focus on on-air, off-air and digital initiatives to create a connect with our listeners. As KKR is the defending champions, we are looking forward to a great collaboration with them to further strengthen our connect with the RED FM fans in Kolkata.”

Bringing the KKR players closer to their fans, the radio network has created an exclusive platform ‘KKR Ka Control Room’.

In ‘KKR Ka Control Room’, the radio network will host KKR players like Gautam Gambhir, Yusuf Pathan, and Morne Morkel live on various radio shows. There will be on-air contests and other opportunities as part of the association.

From online contests on Facebook, Twitter, and Instragram to a special fan bus tour for KKR fans, Red FM will reward the winners of various contests through an experience with the KKR team, along with giving them a chance to win special team merchandise.