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Radiowalla to pay tribute to armed forces through Fauji Radio

MUMBAI: Online radio platform Radiowalla is going one step ahead in adding to the patriotic spirit on the occasion of the 65th Republic Day. The network will pay a special tribute to the armed forces by launching a dedicated radio channel Fauji Radio on 26 January.

RadiowallaThe station will be launched in partnership with leading music labels Universal Music India and Sony Music, who will provide the music content to be played on the station.

Radiowalla Network Pvt. Ltd CEO and co-founder Anil Srivatsa said, “As a Fauji kid, I am happy to be able to give back to the life that gave me an opportunity to explore my sense of service. Fauji Radio is a labour of love for me, and launching it with my awesome team and my mom Chaya Srivatsa [who’s in-charge of this] is a dream come true. I appreciate the gesture the music labels have made by donating their music to the service of the soldiers via Fauji Radio.”

The music content will be 70 per cent Hindi and 30 per cent English and will comprise military bands playing various tunes—‘Filmy Express’ airing contemporary film and Indian pop numbers, ‘Gramophone’ playing Bollywood classics, ‘Ghazal Gaon’, ‘Upasana’ presenting devotional and spiritual discourses, ‘Dil Se Dil Tak’ a live call-in request show, ‘Mere Desh Ki Dharti’ playing patriotic music at set times, and bhajans and aartis in early mornings and evenings.

Universal Music and EMI Music South Asia MD Devraj Sanyal said, “Universal Music, EMI Music and the entire Universal Music Group are very proud to be associated with Fauji Radio. We think it’s an amazing idea and one that deserves all the support it can get. We look forward to Fauji Radio becoming an integral part of the entertainment chapter in the lives of our Fauji brothers and sisters.”

With Radiowalla’s new mantra being more talk and less music, a special focus has been paid on this station as well, where music comprises only 20 per cent of the content while talk dominates the rest.

Fauji Radio aims to entertain and inspire the men and women of the Indian armed forces and their families, educating, inspiring and appealing to the patriot within the general public. The online station will be made available on any internet connected device and on mobile phones through an Android, Symbian and iPhone app.

Setting up of the station has been assisted by an advisory team comprising Rtd Cmde C. Uday Bhaskar and founder of Vasantaratna Foundation Subhashini Vasant.

Not much is known about the lives of soldiers and how their families endure the rough and tumbles of their patriot husbands and wives, fathers and mothers. The station will feature various aspects of Fauji life, stories from the rank and file who have survived battles, opportunities for them when they retire, or leave the service and more.

With the objective to chronicle and archive the heroic tales of the armed forces through life stories and testimonials, the network will build the morale of the soldiers with entertainment features like radio skits and motivating speeches, interviews and did-you-know facts from the fraternity, along with a Q&A to inform them about government schemes available for them after retirement. It will further motivate the youth to consider army as a career through yet another feature.

It will also showcase documentary features and a special talk show with around four guests talking about life in the armed forces. Adding a personal touch, Fauji Radio will also bridge the gap between soldiers and their families through messages and dedications.

The programmes that will be aired include ‘Chitthi Ayi Hai’ presenting letters from people in the forces to their loved ones, ‘Maidan-e-Jung’ describing the various wars fought by India, ‘Rubaru’ a face-to-face interview with people from the armed forces, ‘Bachche Veeron Ke’ interviews with Fauji children, ‘Battle Heroes’ short capsules on recognised war heroes, ‘Veer Nariya’ interviews with women/wives from the armed forces, ‘Hind Ke Jawaan’ interviews with armed forces achievers, ‘Yadoon Ki Baraat’ short interviews with retired faujis, ‘Kahan Gaye Woh Log’ sound-bytes on faujis, ‘Ajeeb Kahaniya’ presenting unusual stories about the armed forces, ‘Salaam India’ an RJ-hosted show with Bollywood news and current affairs, ‘Thahaka Maar ke’ a comedy-based show, ‘Parde Ke Peeche’ on legends of Bollywood and their achievements, ‘War Ya Pyaar’ real fauji love stories with a dramatic narrative, and ‘Weapons of War’ a series of short capsules about significant weaponry used by the Navy, Army and Air Force.