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Radio City and Radio Mantra reign at awards season
Mumbai: Radio City 91.1FM, along with Radio Mantra, bagged four Asia Pacific Consumer Awards, 9 Golden Mikes Awards 2016 and 8 Indian Radio Forum Awards.
Radio City and Radio Mantra together secured 7 shortlisted positions in the Indian Finalist list at the NYF Awards 2016. Radio City has yet again marked a successful year by making an impact on the radio industry.
Radio City won a total of 9 awards across categories like effectiveness, promotion and innovation. Radio City’s ‘Dil Deke Dekho’ was awarded Best Use of Radio, Best On Air Promotion by a Single Radio Station for Self (Sponsored by a Client) and Best Public Service Initiative by a Radio Station or a Network of Radio Stations respectively.
In the promotion category, Radio City also won awards for Best on Air Promotion for a Client (Multiple Station) and Best Public Service Initiative by a Radio Station or a Network of Radio Stations.
Radio Mantra’s Music Ka Nasha won Best On Air Promotion for a Client (Multiple Station) and Best On Air Promotion by a Network of Radio Stations for Self (Sponsored by a Client) in promotion and Best Radio Media Innovation in innovation. Darr Dobara on Radio City Fun Ka Antenna won the Music Broadcast Limited award for Radio City Music Broadcast Pvt Ltd.
At the recently concluded Asia Pacific Consumer awards 2016, Radio Mantra hit the jackpot with 3 golds and 1silver for Best Use of Celebrity Endorsement.
Rounding off the winning spree, Radio City proved to be the star of the show at India Radio Forum 2016 awards, with 8 awards. Radio City VIP Promo and Masti Ki Paathshaala Contest won the best radio promo – in-house for Tamil and Gujarati respectively. RJ Shiv was crowned the best RJ of the year in Telugu and his show Radio City RJ Shiv grabbed the Best Breakfast Programme in Telugu. Chaar Footiya Dost was awarded the Most Creative Campaign and Best Media Campaign for 2016. Apart from the above, Radio City has also bagged Best Radio Programme Packaging and Best Interactive Idea for Radio City Potugaadu and Salaam-E-Ishq respectively.
Speaking about the accomplishments of Radio City, its CEO Abraham Thomas said, “It is a moment of immense pride and joy for Radio City. With more than 20 awards in our kitty and appreciation from all directions for our efforts, we certainly couldn’t have asked for a better start to the year. Victories like these will help us enhance our creative, marketing and programming initiatives, helping us set new benchmarks in the coming years.”