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Publicis bags Big FM’s creative mandate

MUMBAI: Big FM has appointed Publicis as their creative agency.

The brand’s activities will be managed by the agency’s office in Delhi.

Publicis India MD Srija Chatterjee said, “With an endeavor to use the power of radio to not only entertain listeners, but also positively inspire their lives, Big FM has always taken entertainment to the next level. Looking forward to a partnership which takes the brand and the business forward with this collaboration.’’