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Private FM radio ad rev at Rs 3.99 bn during Q2 FY15
MUMBAI: India’s 241 private FM radio stations had garnered total advertisement revenue of Rs 399.26 crore (Rs 3.99 billion) for the quarter ended 30 September 2014, as per the Telecom Regulatory Authority of India’s (TRAI) quarterly performance report.
The reports have been prepared on the basis of the details of advertisement revenue submitted by the FM radio service providers to TRAI. However, the details do not pertain to the same set of service providers/radio stations.
The listed radio companies’ share in the revenues during Q2 stood at Rs 172.58 crore, out of which Radio Mirchi led the chart with Rs 104.38 crore, followed by HT Media’s Fever FM with Rs 24.4 crore. Among other players, DB Corp’s My FM had revenues of Rs 22.77 crore, Radio One had Rs 15.06 crore, TV Today’s Oye FM had Rs 4.21 crore and BAG Films’ Radio Dhamaal posted revenues of Rs 1.76 crore.
The total advertisement revenue during the quarter ended June 2014 in respect of 241 private FM radio stations stood at Rs 354.97 crore (Rs 3.55 billion).
The total advertisement revenue for the quarter ended June 2014 was earlier shown as Rs 435.52 crore (Rs 4.35 billion) which has been changed to Rs 354.97 crore (Rs 3.55 billion) as Udaya FM updated its reported advertisement revenue for the quarter from crore to lakh.
Apart from public broadcaster Prasar Bharti’s All India Radio, there are 243 private FM radio stations in operation at the quarter ended September 2014, TRAI said.