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Prasar Bharati chairman highlights pubcaster’s role in uniting communities

MUMBAI: Highlighting the public broadcaster’s role, Prasar Bharati chairman A Surya Prakash has said that in a country like India, All India Radio (AIR) and Doordarshan play a critical role in ensuring the unity of diverse communities.

Prakash said, “Many people ask me do we need a public service broadcaster? I say, of course we do. In a country as diverse as ours, with the given complexities, social and economic and so on, I think the public service broadcaster plays a very critical role in ensuring the unity of such a diverse community as we have in India.”

Citing an example of what a public service broadcaster can do in the country, he said that AIR and Doordarshan through its sustained campaign on polio managed to get rid of the disease from the country.

“Similarly, we in Prasar Bharati are committed to other programmes some of which has been launched by the Prime Minister in the last year or so. One of them is Swachh Bharat,” he stated.

But the government’s commitment and sustained campaign on AIR and DD makes Prakash feel confident that most Indian homes will have toilets within the next 5-7 years.

Prakash further lauded the efforts of the pubcaster by saying that all this happened because AIR and DD are out there to take that message to the last man.

The chairman was speaking at the 40th annual day celebrations of Doordarshan Kendra, Chennai.

State Governor K Rosaiah said, “The growing competition in media world has paved the way for adopting new technologies to step up their telecast and to make quality programmes to make more and more people to view their channels.”

“What is worrying is that we see some TV channels deviating from their path. For the sake of entertainment, they bring about programmes which are of poor quality and that cannot be seen with family. There is also a deviation from moral and cultural values. Such programmes have a negative influence on society and in the long run they will deviate the people from the right path,” he said.