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My FM announces Season 3 of ‘Jiyo Dil Se’ awards

MUMBAI: Private FM radio network My FM has announced the third season of its ‘Jiyo Dil Se’ awards, conducted to recognise and honour the unsung heroes of our society.

Launched in 2012, the awards felicitate common men and women for effecting a positive change in people’s lives in various fields.

The call for entry has been announced across all the 17 stations of the network and a dedicated microsite has been set up from where people can download the nomination form and submit the entry.

My FM CEO Harrish Bhatia said, “This is the third year of our flagship property. The response we got in the earlier seasons was very encouraging and some really unique stories came forth. This year as well we have set out to look for these unique stories from the common man. The stories that have come out have been such a revelation that it convinced us to go to our markets with triple the gusto for our third edition.”

Award hopefuls will be judged on various parameters like innovation in their initiatives, the impact they created, scalability and sustainability of the initiative and the challenges faced while executing the initiative.

The nine award categories include Education, Environment Conservation, Health & Sanitation, Public Service, Art & Culture, Sports, Women Welfare & Empowerment, Child Care & Development, and Social Economic Development.

My FM national programming head Viplove Gupte added, “In the past two years, we have gone to the deep interiors of our state and have found people who are doing extraordinary work for the betterment of society, and not out of any compulsion or any pressure, but out of their own will. These ordinary people are exemplary, their achievements are exemplary, their work is path breaking, their dedication is worthy of admiring. We try to find heroes in these people.”

The first two editions saw 18 winners with inspirational stories.

A 360-degree marketing campaign has been launched to promote the awards using print, radio and digital verticals to reach out to the common man.

The ‘Jiyo Dil Se’ awards will be concluded at a gala event ceremony which will see performances from artists and participation of personalities from various walks of life.