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MIB to study effectiveness of CR stations in India

MUMBAI: Although the government has sanctioned Rs 100 crore (Rs 1 billion) to aid in the development of community radio (CR) in India, it aims to make sure the fund is utilised for the right purpose.

The Ministry of Information and Broadcasting (MIB) has issued a request for proposal (RFP) to conduct a study on the listenership, reach and effectiveness of CR stations in India.

As per the notice, the MIB has asked for the services of a reputed agency, which has been in existence for the past five years, to conduct the study by way of tangible and intangible, direct or indirect benefits to the community in India. The last date for submission of proposal is 29 August 2014, 3 pm.

Besides, the MIB has also invited applications/proposals for innovations in the CR sector.

The applications are invited from individuals/organisations under the scheme ‘Supporting Community Radio Movement in India’ for ‘Innovation Grants’.

The grant applications can be made in the fields of community radio technology, content development, research, developing evaluation methodology, training and more. The last date for submission is 15 August 2014.

As reported earlier by TelevisionPost.com, there are a lot of issues facing the CR stations in India. While revenues and DAVP ad delays threaten their existence, many NGOs are milking money from the government in the name of CR stations.

The study that the MIB aims to commission may help address some of these issues hounding the CR stations for a long time now.

According to the notice, a registered company, society, partnership firm, educational/research institution or autonomous body can pay a non-refundable application fee of Rs 5,000 and submit the detailed RFP document along with the scope of services and other prerequisites before the deadline.

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