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MaXposure bags contract to publish Rail Bandhu magazine
MUMBAI: MaXposure Media Group, India’s leading corporate publishing company with over 30 titles in its portfolio, has been awarded the contract to publish Rail Bandhu, the only official on-board magazine of the Indian Railways.
The organisation won the contract to publish the Rail Bandhu magazine for three years following an open tender. The magazine is distributed free of cost in all full-service trains – Rajdhani, Shatabdi and Duronto.
Rail Bandhu, a bilingual (English and Hindi) magazine published every month, reaches 21 state capitals and more than 119 cities, and is distributed in 129 trains every day. This includes 24 Rajdhani Express trains, 23 Shatabdi Express trains and the air-conditioned coaches of 41 Duronto Express trains.
With a readership of over 4.9 million per month, Rail Bandhu has a higher readership reach than any travel or news magazine in India. Launched in 2011, Rail Bandhu is also available in waiting rooms, lounges and VIP visiting rooms at railway stations.
“The total number of flyers catered to by all the airlines in India put together is approximately 66 lakh every month. In comparison, Rail Bandhu is read by almost 49 lakh passengers every month who travel in these three premium trains. Without any doubt, Rail Bandhu is the only magazine in India to have such an extensive pan-India reach catering to a premium audience,” said MaXposure Media Group MD and CEO Prakash Johari.
Rooted in current national interest, the articles and design of the magazine will not only be information-packed but also reader-friendly, lucid and interactive to keep the travellers engaged and help them plan their holidays and travel.
From experiential travel narratives to expert tips and opinions on the latest trends in leisure and entertainment industries as well as news from the Indian Railways, Rail Bandhu will involve the best authors, photographers and personalities to highlight a wide range of subjects.
MaXposure Media Group is the leader in in-flight publishing and the largest corporate publisher in the Indian subcontinent with an array of magazines under its portfolio. It is a full service media company spreading across the dimensions of publishing, creative solutions, events, custom publishing, ambient media, international representation and outsourcing.