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Mathrubhumi Group launches its first overseas FM radio station in UAE

MUMBAI: Club FM, the radio division of the Mathrubhumi Group, has launched its fifth radio station—and the first overseas—in the UAE.

Airing on 99.6 FM, the station will offer edited news and round-the-clock entertainment and music programmes for the Malayalee diaspora. Dulquer Salmaan is the face of the newly launched station.

The launch function was attended by Dulquer Salmaan as chief guest, along with P V Chandran (managing editor), MV Shreyams Kumar (director electronic & media), PP Saseendran (news head), PS Shree Kumar (GM) and KR Pramod (chief manager, public relations) along with other company officials.

Club FM 99.6 sports the tagline ‘Ton Kannakkinu fun’, meaning ‘tonnes of fun’. ‘Instant Coffee’ (5–6 a.m.) dishes out positive energy and music. This is followed by ‘Kalakkan Recharge’ (6–10 a.m.), ‘IshtamullaPattu Live’ (10–1 p.m.) offering call-on-demand songs, ‘Break Free’ (1–2 p.m.) with music, wishes to celebrities, stars and celebration of special occasions, ‘Life is Beautiful’ (2–4 p.m.), tea-time show ‘Ready Steady Po’ (4–8 p.m.), ‘Music Mojo’ (8–10 p.m.), a radio version of unplugged music show on Kappa TV, ‘Arikey’ (10 p.m.–1 a.m.), for the nostalgic Malayalee, and ‘Happy Journey’ (1–5 a.m.), a feel-good programme.

Speaking on this occasion, Shreyams Kumar said, “Club FM is a sunshine brand, cherished for its zest, positivity and humour, and Club 99.6 will also share the same qualities. We have assiduously channelled our efforts in envisioning this product for the UAE, which is a good market for FM. We are sure that our new endeavour will strike a chord with the young and among Gulf Malayalees.”