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Lokmat appoints Paperboat Brandworks as its creative AOR

MUMBAI: Lokmat Media has appointed Paperboat Brandworks as its creative AOR (Agency on Record) for the flagship Marathi newspaper Lokmat.

The agency will be responsible for developing through-the-line creative communication solutions for the brand.

Paperboat Brandworks is a Mumbai-based creative communications agency co-founded by Arijit Ray (former CEO, Dentsu Communications), Arindam Sengupta & Raju Gondhlekar (both former creative heads at RK SWAMMY BBDO).

Paperboat Brandworks co-founder, managing partner Arindam Sengupta said, “We are really excited to have got the opportunity to infuse our creative skills on a brand like Lokmat. Good creative solutions are direct results of the openness, enthusiasm and involvement of the team, and here we are very pleased to see that the agency-client wavelengths match. We look forward to partnering the brand teams towards building creative ideas and concepts that are sharp, refreshing and hugely relevant in the current times.”

Paperboat Brandworks co-founder, managing partner Arijit Ray said, “Lokmat is one of the most trusted brands of Maharashtra, with highest readership and reach. We are really looking forward to working closely with the brand team at Lokmat to help leverage this leadership by creating memorable and highly relevant communication contexts.”

Paperboat Brandworks co-founder, managing partner Raju Gondhlekar said, “One of the fundamental reasons for Lokmat’s success is its connection with the readers. The content and language connect, from grass-roots to top-end, is a strong motivator to do great creative work at multiple-points using Maharashtrian sensibilities and cultural nuances bringing out the core brand strengths in simple meaningful and memorable ways.”