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The IRS 2013 report, which attracted harsh criticism from the print media companies, will continue to be in abeyance till the completion of a revalidation and audit of the field work. The decision was taken by the MRUC board and the managing committee of the RSCI.
Following an emergency board meeting, MRUC said the Readership Studies Council of India is in charge of governance of the study and the MRUC is no longer at liberty to make a unilateral determination of the way forward, “particularly in a situation as contentious as it appears today”. RSCI has called for a meeting on 19 Feb.
Jagran Prakashan has approached MRUC and asked them to withdraw the 2013 IRS report and revalidate the findings. Even though it continues to hold on to the No. 1 spot, Jagran said it could not have ignored, in the interest of industry, the serious inconsistencies and anomalies apparent in the report.
Just after the release of IRS 2013 data by MRUC and Nielsen, a few disgruntled publishers including DNA and DB Corp have already started questioning the authenticity of the data.
Stressed by the IRS 2013 data that has established a steep decline for almost all leading newspapers, DB Corp has made a detailed presentation, a copy of which is with TelevisionPost.com, highlighting “lot of anomalies and illogical findings in IRS 2013 report”. The publisher of Dainik Bhaskar provides a state-wise observation and says that the process and approach applied for this IRS report is completely irrational, unscientific and far from accurate.