14 Dec 2017
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IRS 2013: Revalidation of field work to be done by third party

The IRS 2013 report, which attracted harsh criticism from the print media companies, will continue to be in abeyance till the completion of a revalidation and audit of the field work. The decision was taken by the MRUC board and the managing committee of the RSCI.

RSCI suspends new IRS data till 31 March

Amid stiff opposition from print media companies, the Readership Studies Council of India (RSCI) has decided to suspend the new Indian Readership Survey (IRS) data, which was released on 28 January.

After INS, Indian magazine fraternity ridicules IRS 2013

The Association of Indian Magazines has sent a letter to the MRUC, asking it to ‘immediately withdraw IRS 2013 findings’. Such ‘faulty’ reporting of readership numbers can have ‘extremely damaging impact’ on business, says AIM.

IRS 13: Why the MRUC feels it is on the right track

While calls for a correction in the data have become louder, MRUC has stubbornly defended its new format and methodology. The new IRS helps to tap into new communities and understand demographics for a larger India, MRUC says.

Reject IRS 2013 data, INS tells its members

The fight between the print publishers and the MRUC has taken an ugly turn. Within an hour after being snubbed by the MRUC, INS issues an advisory to all its member publications, urging them to reject IRS data and take steps for individual restitution.

MRUC stands by IRS methodology, RSCI to decide IRS 2013 fate on 19 Feb

Following an emergency board meeting, MRUC said the Readership Studies Council of India is in charge of governance of the study and the MRUC is no longer at liberty to make a unilateral determination of the way forward, “particularly in a situation as contentious as it appears today”. RSCI has called for a meeting on 19 Feb.

Now Jagran Prakashan disapproves IRS data

Jagran Prakashan has approached MRUC and asked them to withdraw the 2013 IRS report and revalidate the findings. Even though it continues to hold on to the No. 1 spot, Jagran said it could not have ignored, in the interest of industry, the serious inconsistencies and anomalies apparent in the report.

New IRS 2013 data mired in controversy

Just after the release of IRS 2013 data by MRUC and Nielsen, a few disgruntled publishers including DNA and DB Corp have already started questioning the authenticity of the data.

DB Corp spotlights anomalies in IRS 2013 data

Stressed by the IRS 2013 data that has established a steep decline for almost all leading newspapers, DB Corp has made a detailed presentation, a copy of which is with TelevisionPost.com, highlighting “lot of anomalies and illogical findings in IRS 2013 report”. The publisher of Dainik Bhaskar provides a state-wise observation and says that the process and approach applied for this IRS report is completely irrational, unscientific and far from accurate.

All new IRS 2013 data holds surprises and shocks

While the leaders of the different categories have remained unchanged, the pecking orders of publications have seen some major overhaul. In a major power equation shift, Dainik Bhaskar has slipped to third position, losing ground to Hindustan. Mid Day and Deccan Herald have got into the top 10, pushing DNA and The New India Express out.