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HT Media expands strategic partnership with Koovs

MUMBAI: HT Media has expanded its strategic partnership with fashion online retailer Koovs.com to celebrate International Women’s Day.

On 8 March, HT Media will profile five young famous Indian women from five different fields. The interviews will feature actress Richa Chadda, athlete Namrata Purohit, celebrity stylist Sanjana Batra, comedienne Kaneez Surka and Chef Bani Nanda.

HT Media chief financial officer Piyush Gupta said, “This is a great initiative to engage our young audience. We have a huge belief in the long-term investment prospect with Koovs.”

The daily features will leverage the reach of HT Media’s flagship English language newspaper The Hindustan Times and its radio station Fever 104 FM. The profiles will run in The Hindustan Times’ HTCity section and radio interviews on the evening primetime Fever 104 FM Khuraffati Nitin show, airing from 5 to 9 pm daily.

Koovs CEO Mary Turner stated, “Koovs now has over two million social media followers and was recently named by The Global Youth Marketing Forum as the India’s Favourite Fashion Portal. This campaign brings together the reach of HT Media’s channels with Koovs following to provide the right platform to profile these dynamic and inspiring young women.”

This new initiative is part of the continuing strategic partnership between Koovs and HT Media. HT Media Group has invested £3 million and holds a 6.16% stake in Koovs plc.