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Hrithik Roshan, AR Rahman, Big FM partner with Radio Everyone
MUMBAI: Bollywood star Hrithik Roshan, music maestro AR Rahman and private FM player Big FM have partnered with Radio Everyone to reach 7 billion people in 7 days in September by using radio.
The aim is to highlight the UN’s ‘Global Goals’ for sustainable development, a series of ambitious targets to completely end extreme poverty, fight inequalities and tackle climate change for everyone by 2030.
Radio Everyone’s mission is to make ‘The Global Goals’ famous once they are adopted by 193 world leaders at the United Nations, New York, on 25 September. As part of ‘The Global Goals’ campaign, Radio Everyone is key to reaching 7 billion people in 7 days by taking the message of The Global Goals far and wide, from India to Brazil and from Nigeria to Indonesia.
While Roshan will take on the role of one of Radio Everyone’s global communicators, academy award winner Rahman will join other global musicians for Radio Everyone including Cody Simpson, D’Banj, Ice Prince and 2Face Idibia.
Radio Everyone will also feature a special segment titled ‘Global Superheroes’ where iconic figures from around the world share amazing stories from everyday people. The station’s soundtrack will be composed by Peter Gabriel and the Soweto Gospel Choir.
Listeners around the world will be able to access Radio Everyone via an online stream on globalgoals.org and a collection of national radio stations. This will play a particularly important role in getting the message out to communities without other forms of media.
Broadcasters around the world are signing up to carry content provided by Radio Everyone from 26 September to 2 October.
Big FM is the first Indian radio station to sign-up. Other broadcasters supporting the campaign include BBC Music in the UK, WNYC & Public Radio International in the USA, Ray Power FM in Nigeria, SABA and its members across 15 countries, Radio Romania, Radio2 Rai in Italy, the Mercury Media Group in Indonesia, and Deutsche Welle internationally.
Radio Everyone will launch on 26 September at Global Citizen Festival, a free-ticketed event on the Great Lawn in Central Park in New York City. Headline acts for this year’s festival are Ed Sheeran, Coldplay and Pearl Jam. Radio Everyone will take highlights from the six hour Central Park Global Citizen Festival and share them with their global partners in the week following the event. These highlights will run alongside unique packages inspired by The Global Goals, with the aim to “Tell Everyone” that the goals have been agreed.
Speaking on the festival and Radio Everyone Richard Curtis said, “Our aim is to gather an amazing volume of extraordinary radio content about The Global Goals and then pulse it across the world to everybody on the planet that listens to radio. We want to do this in the seven days after the Goals are adopted by 193 world leaders at the United Nations. By getting The Goals into people’s hearts and minds – and ears! – we can inspire the next generation of Global Citizens to be the first generation that ends extreme poverty, the most determined to tackle inequalities and the last to live with the effects of climate change.”