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Hindustan Times to launch in Pune on 24 June
MUMBAI: English daily Hindustan Times is expanding in the western region with the launch of its Pune edition on 24 June.
The publication has decided to expand in Pune considering the city’s growing millennial population. “Driven by the commitment to provide news, information and knowledge that is unbiased and credible, HT will seek to make mornings brighter in Pune,” an official statement said.
With this new edition, HT aims to offer diverse coverage of different topics, focusing on Punekars who wish to broaden their knowledge base and be involved with the real issues of the city and the country.
Hindustan Times editor-in-chief Bobby Ghosh commented, “We are bringing a lot of history in this youthful city; rich and credible journalism and along with it our commitment and passion to bring to you the newspaper that the city has ever seen.”
The ideology of Pune edition will be to have its citizens at heart of the paper, covering topics that affect them and are of interest to them. From the very first issue, the effort will be to foster the community spirit of Pune for the pursuit of the common good, by including local stories that impact the city, day-in day-out.
The HT Pune edition will be power packed with 50+ pages of national, state and local affairs, entertainment and lifestyle, and specials. The weekend edition of HT Pune will see new offerings including HT Brunch, every Sunday; Mint Lounge, the weekend edition of Mint, every Saturday, and HT Café, the supplement.
The edition will be supported by massive marketing activities during the launch to create buzz and excitement amongst readers. Digital will be the key driver to create launch awareness among the target audience coupled with outdoor and print. Over the weekends, Punekars would also get a glimpse of HT’s on-ground activation which celebrates the culture and tradition of Pune.
Hindustan Times Group CMO Rajan Bhalla said, “The weather in Pune is just about to heat up. Through Hindustan Times, we will give everything you need to understand your neighbourhood, your city, your state, your world better. We are looking forward to wake Pune up, daily, with innovative content and a passion that will be an industry-first.”
Launched in 1942, Hindustan Times boasts over 4.5 million active readers in the country. HT had entered the western region in 2004 with the launch of its Mumbai edition. Today, the Mumbai edition has over 1.6 million daily readers and thus its progression to Pune was natural.