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Gaana plans to offer documentaries, sports content

MUMBAI: Music streaming app Gaana will add documentaries and sports to its content line-up. These services will be launched in Hindi, English, Tamil, Telugu and other regional languages.

The app has added to its Original Programming series ‘Gaana Specials’ with the launch of ‘The Asha Verdict’, a show dedicated to Asha Bhosle, where the veteran singer will review the latest film music exclusively for Gaana customers.

Gaana has introduced various audio shows as part of ‘Gaana Specials’ focused on the genres of movie, comedy, story-telling, romance and music featuring celebrities from different fields. The company has roped in some popular faces for their signature shows.

Music reviews is yet another addition to the Gaana special repertoire, with successful running shows like ‘Kahanibaaz Ashish’ (with Ashish Vidyarthi), ‘Sitdown Comedy’ (with Rajneesh Kapoor), ‘Sarthak’s Rocumentary’ (Sarthak Kaushik) and ‘Riya’s Retro’ (with Riya Mukherjee).

The current content has been planned on the basis of the consumption patterns of Gaana users.

Gaana COO Prashan Agarwal stated, “Gaana aims to create more entertainment opportunities for its existing users and tap into new audiences. It is a great opportunity for Gaana to work with the legend Ashaji, to create a new genre of content around music reviews. Our effort is to create content on the basis of customer affinity, in the process creating universal audio content solution for all our customer needs. Gaana will cater to each of its consumer in a personalised way; users can choose the type of content they want.”

Brands willing to advertise will also get exclusive native placement opportunities as content creators, beyond the regular ad slots. Gaana currently has more than 200 advertisers on board for its music streaming service.