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Discovery teams up with India Today to launch magazine
MUMBAI: Infotainment broadcaster Discovery is expanding its portfolio in India beyond television with the launch of Discovery Channel Magazine in association with the India Today Group.
The magazine has appointed Jamal Shaikh as the editor. The editorial board for the magazine in India from Discovery includes Rahul Johri and Rajiv Bakshi.
Discovery Channel Magazine, the publishers of which will be the India Today Group, will deliver content, spanning science, adventure, culture and oddities from around the globe. It will include topics including nature, adventure, marvels, sci-tech, history, the universe, forensics, survival, psychology and the environment. From feature treatments to research and fun facts, the magazine will feature photography and info-graphics, brought together in a “visually splendid mix that blends insight and humour”.
Discovery Channel magazine will cover stories from India and around the world.
Discovery South Asia senior VP, GM Rahul Johri who is also head of revenue, pan-regional ad sales and Southeast Asia said, “The launch of Discovery Channel Magazine is a natural extension of our strategy to inform and entertain consumers with compelling content across platforms. We are delighted to partner with the India Today Group and are confident that we will be able to combine our strengths to satisfy the aspirational consumers. An insightful read on a wide range of subjects, the magazine will stand out for its energetic and exciting layout, distinct content and mesmerizing photographs.”
The India Today Group Group CEO Ashish Bagga said, “Discovery Channel Magazine will encompass the DNA of Discovery’s channels into a more in-depth look that only print medium can offer. Covering science, urban lifestyles, wildlife, technology and history, the magazine avatar of this iconic global brand will inform, intrigue and challenge the thinking of information-driven individuals into the direction of the future. It will also add a new dimension to the diverse portfolio of magazines already published by The India Today Group. The magazine will address a high quality audience and our readers can be assured that, like all other magazines from our stable, Discovery Channel Magazine India will also maintain the highest levels of editorial quality and rigour.”
A monthly magazine, it will be available for sale on newsstands and leading book stores around the country at a cover price of Rs 150. The magazine will also be available via annual subscription. It will be published in English language.
Discovery Channel Magazine is available throughout Asia in countries including Singapore, Malaysia, Taiwan, the Philippines, Australia, Hong Kong, Macau and New Zealand.