20 Oct 2017
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Dainik Bhaskar initiates ‘No Negative News Monday’ to spread positivity

MUMBAI: Dainik Bhaskar has designed a ‘No Negative News Monday’ that will present positive stories of courage, resilience and solutions.

Featuring a young football team overcoming poverty and drug abuse, female guerrilla commandos in Chattisgarh or Spiti students braving harshest winters to attend school, Bhaskar’s first of its kind initiative aims to be a complete break from trends that make deviant look like the norm.

Dainik Bhaskar national editor Kalpesh Yagnik said, “We are at the cusp of change. This is to show India the true story and bring out the larger picture.Taking our value and change driven philosophy forward, ‘No Negative News Monday’ focuses on positivity, solutions and impact on everyday life. Being the readers’ voice, we not only want to reflect this change but also shape and impact it at a fundamental level.”

In all the 58 editions in 14 states, real stories of hope, success and positivity will be spread out across the paper in each section of the Front Page, Desh Videsh, State Page and City News.

Dainik Bhaskar SVP brand marketing and SMD Vinay Maheshwari stated, “Monday is the first day of the week and the day when people plan their week ahead. We want them to do so on a positive and confident note. However, being a responsible newspaper, we will cover all the relevant yet negative news in a separate header under Negative News. The No Negative Mondays will give a new meaning and direction to journalism.”

The newspaper claims that its 20 million readers every morning wake up to horrifying murders, rapes, abductions splashed across the newspaper and think, ‘What a horrible start to the day. Surely this must end’. The aim is to end this thought.