21 Oct 2017
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Big FM and Max Life Insurance launch storytelling show for children

MUMBAI: Big FM is taking brand integration to a new level on the radio platform. After designing various activities with its advertisers, the radio network is now launching a storytelling show ‘Chote Geniuses Ki Kahaniyan with Neelesh Mishra’ in association with Max Life Insurance’s i-genius Young Authors Hunt.

The show will follow the same format as the network’s popular storytelling show ‘Yaadon Ka Idiot Box with Neelesh Mishra’, and will air in the six metros of Mumbai, Delhi, Kolkata, Chennai, Chandigarh and Bangalore.

Big FM business head Ashwin Padmanabhan said, “It is our endeavour to bring a delightful experience to our listeners with interesting concepts to suit varied interests across age groups. While ‘Chote Geniuses Ki Kahaniyan’ with Neelesh Misra focuses on children, we are confident that adults will enjoy it too. We would like to thank Max Life Insurance for their efforts in the area and for partnering us in this unique effort.”

Earlier this year, Max Life Insurance i-genius had launched a nationwide hunt for young writers and launched a collection of the best stories as a book titled ‘i-genius – A Twist in the Tale’. Authors Ruskin Bond and Chetan Bhagat along with the editorial team at Rupa Publications India shortlisted the top 50 stories from 5,000 plus entries received from across India.

‘Chote Geniuses Ki Kahaniyan with Neelesh Misra’ will give listeners an opportunity to enjoy 10 stories from this book in a radio story-telling format every Wednesday and Friday in the half-hour slot.

In Mumbai, Delhi and Chandigarh, the show will be hosted by Mishra and aired at 5 pm in Hindi, while in Kolkata the show will be presented at 4 pm. On the other hand, Chennai will see RJ Balaji hosting the show at 5 pm in Tamil, while RJ Rohit will host the show in Bangalore at 5 pm in Kannada. The presenters will also interact with the winning authors during each episode of the show.

Max Life Insurance director and chief marketing officer Anisha Motwani said, “In a country like India, which has a great storytelling heritage, radio is indeed the perfect medium to be used as a platform to keep this tradition alive. This programme will boost the confidence of these young authors.”