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All India Radio’s ad revenue till January at Rs 186 crore
NEW DELHI: All India Radio (AIR) has earned gross advertising revenue of about Rs 186 crore in the current financial year up to January 2017.
This information was provided in the Rajya Sabha by the Minister of State in the Information and Broadcasting Ministry Rajyavardhan Singh Rathore.
AIR has also earned about Rs 42 crore from private FM radio broadcasters for using its infrastructure in the current fiscal up to 6 March, Rathore said.
AIR earns revenue through advertisements and monetisation of its FM infrastructure. The pubcaster allows private FM radio broadcasters to use its infrastructure.
In India, there are 290 private FM radio channels which are operational as on date, Rathore further informed.
As far as AIR is concerned, 391 FM broadcasting stations are functioning in the country including 195 nos. of 100 W FM relay transmitters.
The estimated cost for setting up of a typical 10 kW FM radio station for AIR along with 100 meter tower is about Rs 10 crore, Rathore said.