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AIR’s ad rev from ‘Mann Ki Baat’ jumps 8.57% to Rs 5.19 cr in FY17

NEW DELHI: All India Radio’s (AIR) ad revenue from Prime Minister Narendra Modi’s programme ‘Mann Ki Baat’ has jumped 8.57% in 2016­–17 to Rs 5.19 crore from Rs 4.78 crore in 2015–16, Minister of State in the Ministry of Information & Broadcasting informed the Lok Sabha.

Rathore also informed that the regional versions of the PM’s ‘Mann Ki Baat’ are broadcast by the non-Hindi AIR stations immediately after the completion of the original broadcast of ‘Mann Ki Baat’ on the same day in 18 languages and 33 dialects, and these are relayed by all AIR stations including local radio stations in their respective regional languages.

The repeat broadcast of the regional-language versions on respective regional networks takes place at 8:00 pm on the same day of the broadcast. The English and Sanskrit versions of this broadcast are also carried by AIR, Delhi, he added.

‘Mann Ki Baat’ is disseminated on transmitters for domestic audience and through internet and shortwave (SW) transmitters for global listeners.