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AIR presents talk show on 1st anniversary of ‘Mann Ki Baat’
MUMBAI: As part of the first anniversary celebration of PM Narendra Modi’s radio talk show ‘Mann Ki Baat’, Akashvani presented a special talk show ‘Mann Ki Baat: Ek Saal Jan Judao Ka’ at 9:30 pm today.
The hour-long show was relayed by all capital AIR stations, multi-channel stations, FM Gold and FM Rainbow channels and local stations. The programme was also available via live streaming on the official website of All India Radio and can be downloaded via AIR’s mobile app available for Windows, Android and iOS platforms.
‘Mann Ki Baat: Ek Saal Jan Judao Ka’ has been conceptualised by AIR Delhi as a platform for myriad voices. It is scheduled under National Programme of Talks (Hindi), a weekly programme of talks and discussions on the National Channel.
It will present a bouquet of voices ranging from the rustic farmer to a journalist and the suave cine star in an attempt to reflect what the public really expects from its Prime Minister. AIR states it will help them to cull out the areas that people want the Prime Minister to focus on.
The programme will have elements of various radio formats like phone-in, radio bridge, vox populi, etc. to showcase a participatory audio asset.
The broadcast of the programme will be followed by an audience research survey to be carried out by 46 audience research units of AIR located at different places. This will gauge the impact of one year of continuous personal contact of Modi with the people through various modes of dissemination.
All India Radio had broadcast the first ‘Mann Ki Baat’ on 3 October 2014.
In its endeavour to maximise the reach of the programme, AIR broadcasts ‘Mann Ki Baat’ in all regional languages apart from Hindi and Urdu, as well as in a number of dialects spoken in remote parts of India.
‘Mann Ki Baat’ claims to reach over 99 per cent of the India population through DTH, live streaming, mobile apps, terrestrial and satellite channels.
Besides ‘Mann Ki Baat: Ek Saal Jan Judao Ka’, AIR has already broadcast a special edition of the show called ‘Post Box 111’, which is based on an inflow of letters/emails from listeners to All India Radio.
‘Mann Ki Baat : Aatmiya Samvaad Ka Ek Varsh’ is broadcast every Sunday at 11 am on FM Rainbow Network and the medium wave national hook-up, as part of the first anniversary. This show is a recap of all the episodes of ‘Mann Ki Baat’ and ‘Post Box 111’, with highlights of social issues covered in the last one year.