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Lokmat has appointed Paperboat Brandworks as its creative AOR for the flagship Marathi newspaper Lokmat.
Lokmat newspaper has roped in Ayaz Memon as editorial advisor, sports to bring in the latest sports analysis, updated coverage and sports opinion columns.
Big FM is launching a new show ‘Lamhe With Mantra’ from 14 February at 9 pm, Monday to Friday across HSM.
Radio City has become the leading radio network in Maharashtra with the launch of its new station in Kolhapur. With the new launch, Radio City now boasts 11 stations in Maharashtra.
92.7 BIG FM is all set to launch a new show hosted by television actor Manav Gohil for its listeners in Gujarat.
The IRS 2013 report, which attracted harsh criticism from the print media companies, will continue to be in abeyance till the completion of a revalidation and audit of the field work. The decision was taken by the MRUC board and the managing committee of the RSCI.
Amid stiff opposition from print media companies, the Readership Studies Council of India (RSCI) has decided to suspend the new Indian Readership Survey (IRS) data, which was released on 28 January.
The Association of Indian Magazines has sent a letter to the MRUC, asking it to ‘immediately withdraw IRS 2013 findings’. Such ‘faulty’ reporting of readership numbers can have ‘extremely damaging impact’ on business, says AIM.
While calls for a correction in the data have become louder, MRUC has stubbornly defended its new format and methodology. The new IRS helps to tap into new communities and understand demographics for a larger India, MRUC says.
The fight between the print publishers and the MRUC has taken an ugly turn. Within an hour after being snubbed by the MRUC, INS issues an advisory to all its member publications, urging them to reject IRS data and take steps for individual restitution.