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On Republic Day, 92.7 Big FM, in partnership with retailer Big Bazaar, will change its name for a day across its 19 stations and will be called ‘Khushiyon Ka Big Bazaar FM’.
The radio broadcaster has launched a new station in Nashik under 95 FM frequency. The new station aims to present entertaining, innovative and creative content from 'Nashik Ke Kone Kone Se'.
By March 2017, the broadcasters will launch three more live stations in Sholapur, Dhule and Akola.
HT Media has consolidated the creative duties of all its print and digital brands with Dentsu Impact.
Jagran Prakashan’s subsidiary Music Broadcast has launched a new FM radio station in Jamshedpur. The frequency for the Jamshedpur location is 91.1 F.M.
The IRS 2013 report, which attracted harsh criticism from the print media companies, will continue to be in abeyance till the completion of a revalidation and audit of the field work. The decision was taken by the MRUC board and the managing committee of the RSCI.
Amid stiff opposition from print media companies, the Readership Studies Council of India (RSCI) has decided to suspend the new Indian Readership Survey (IRS) data, which was released on 28 January.
The Association of Indian Magazines has sent a letter to the MRUC, asking it to ‘immediately withdraw IRS 2013 findings’. Such ‘faulty’ reporting of readership numbers can have ‘extremely damaging impact’ on business, says AIM.
While calls for a correction in the data have become louder, MRUC has stubbornly defended its new format and methodology. The new IRS helps to tap into new communities and understand demographics for a larger India, MRUC says.
The fight between the print publishers and the MRUC has taken an ugly turn. Within an hour after being snubbed by the MRUC, INS issues an advisory to all its member publications, urging them to reject IRS data and take steps for individual restitution.