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All India Radio’s news services division is subscribing to PTI and UNI news agencies, Rajyavardhan Rathore informed. It is also having free trial service of Hindustan Samachar.
All India Radio’s ad revenue from PM Narendra Modi’s programme ‘Mann Ki Baat’ has jumped 8.57% in 2016­–17 to Rs 5.19 crore from Rs 4.78 crore in 2015–16.
HT Media’s radio stations Fever 104 FM Mumbai and 107.2 FM Radio Nasha Delhi have increased their ad rates by up to 25%.
Radio City 91.1 FM is re- launching its flagship show 'Love Guru' for its listeners in Delhi. The show will broadcast from 9 pm to 12 pm, every Monday to Friday.
Taking forward its unconventional marketing approach, Red Chillies Entertainment has joined hands with social networking site Twitter to launch its fifth mini trailer of ‘Jab Harry Met Sejal’.
The IRS 2013 report, which attracted harsh criticism from the print media companies, will continue to be in abeyance till the completion of a revalidation and audit of the field work. The decision was taken by the MRUC board and the managing committee of the RSCI.
Amid stiff opposition from print media companies, the Readership Studies Council of India (RSCI) has decided to suspend the new Indian Readership Survey (IRS) data, which was released on 28 January.
The Association of Indian Magazines has sent a letter to the MRUC, asking it to ‘immediately withdraw IRS 2013 findings’. Such ‘faulty’ reporting of readership numbers can have ‘extremely damaging impact’ on business, says AIM.
While calls for a correction in the data have become louder, MRUC has stubbornly defended its new format and methodology. The new IRS helps to tap into new communities and understand demographics for a larger India, MRUC says.
The fight between the print publishers and the MRUC has taken an ugly turn. Within an hour after being snubbed by the MRUC, INS issues an advisory to all its member publications, urging them to reject IRS data and take steps for individual restitution.