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Big FM has hired Dheeraj Goel and Rahul Saini as regional business heads. Divya Singh has been promoted to national sales head.
Strengthening its presence in the Punjab market, radio network 93.5 Red FM announced its entry into the cities of Chandigarh and Amritsar.
ENIL has decided to cap inventory at all its stations at 15 minutes per hour. This could possibly lead to an increase in ad rates.
For improving the quality of programmes and creating a self-sustained economic model, All India Radio has taken several measures.
Red FM has increased ad rates by 15–20%. It is preparing to transmit in full strength to 56 cities by August 2017.
The IRS 2013 report, which attracted harsh criticism from the print media companies, will continue to be in abeyance till the completion of a revalidation and audit of the field work. The decision was taken by the MRUC board and the managing committee of the RSCI.
Amid stiff opposition from print media companies, the Readership Studies Council of India (RSCI) has decided to suspend the new Indian Readership Survey (IRS) data, which was released on 28 January.
The Association of Indian Magazines has sent a letter to the MRUC, asking it to ‘immediately withdraw IRS 2013 findings’. Such ‘faulty’ reporting of readership numbers can have ‘extremely damaging impact’ on business, says AIM.
While calls for a correction in the data have become louder, MRUC has stubbornly defended its new format and methodology. The new IRS helps to tap into new communities and understand demographics for a larger India, MRUC says.
The fight between the print publishers and the MRUC has taken an ugly turn. Within an hour after being snubbed by the MRUC, INS issues an advisory to all its member publications, urging them to reject IRS data and take steps for individual restitution.