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“Zindagi winning hearts across India”

MUMBAI: Zindagi has created a frenzy amongst the Indian audience since its launch on the 23rd of June, 2014. Quality content on Indian television has marked its advent with the showcase of best Pakistani Dramas across India. Viewers of all age group are hooked to the shows and have developed a rapid connect Zindagi is breaking clutter, bringing shows from across the border that are successfully making a connect with the Indian audience. It is a proud moment for Zee because Zindagi was a bold initiative setting a benchmark for itself.

Zindagi has showcased the top rated shows in Pakistan for the first time in the history of Indian television and got the nation talking about its fabulous content. It has received an overwhelming response from viewers across all age groups as it broke away from the stereotypes of ‘traditional TV viewing in India’. Zindagi went on air with hit Pakistani shows like ‘Zindagi Gulzar Hai’ and ‘Aunn Zara’. Even though the shows have completed their run on Zindagi, viewers continue to fondly remember Kashaf and Zaroon, and Aunn and Zara from these shows. Other shows like ‘Noorpur Ki Rani’ and ‘Maat’ have successfully won over the Indian audience and made a mark in their hearts and mind.

Pakistani artists are overwhelmed by the love pouring in. They have expressed immense gratitude and joy with the response that their shows on Zindagi have garnered. The shows and the artists have become the talk of the town. People are walking in late to their offices just to catch up with the re run of the shows on Zindagi. The impact of Zindagi Gulzar Hai could be felt when people cried at lunch tables in offices/homes since the show was coming to an end.

The shows were an instant hit amongst viewers especially the urbanites who went gaga over them on the social media. They struck a chord with viewers and the word of mouth had the social networking sites abuzz with tweets, wall posts and blog posts. The impact was such that the channel in a short span already has more than 4500 followers on Twitter and approximately 2.2 lakh likes on Facebook.