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ZEEL re-invents ‘The Art of Storytelling’

MUMBAI: Zee Entertainment Enterprises Limited hosted the Zee Entertainment Talent Platform at Fest-O-Comm 2015, the annual student festival of Symbiosis Institute of Media & Communication (PG), Pune. This platform had several participants from across the country, vying for a chance to compete and win a chance to work with Zee.

With a history of storytelling spanning over 22 years, ZEEL has mastered the craft of recounting thousands of stories through its many shows. Being the first network to launch a Hindi General Entertainment Channel in India – Zee TV and the first Hindi Cinema Channel in India – Zee Cinema, Zee has hosted narratives of various talented producers from across the country.

In keeping with its promise to promote fresh, artistic expertise, ZEE recently partnered with Symbiosis Institute of Media and Communication (PG), Pune at their annual student festival ‘Fest-O-Comm 2015’. They designed a student platform that hosted budding writers, filmmakers and TV show producers from some of the best colleges in India. Aptly named the Zee Entertainment Talent Platform, students were given a chance to showcase their best creations to ZEE.

The platform witnessed participants produce and direct movies that had been shot in 24 hours, trailers and concept TV shows. The fun competition produced exemplary work, with genres spanning from comedy to romance.

Speaking on the association Mr. Rajendra Mehta, Global Head HR – ZEE said “At ZEE, it has been our constant endeavor to give talent the right platform. We invest heavily in nurturing and developing talent by offering several career growth programs. Every employee at ZEE is considered as a partner and not just an employee. Being a truly Global Media Company we have more than 12 Nationalities of people working with us at our offices worldwide. With an objective to retain the ‘Best Media Company To Work For In India’ title and to achieve the right mix of talent from the field of Media we are confident that our partnering with SIMC will lead to prolific results.”

ZEE awarded the postgraduate winners of the Zee Entertainment Talent Platform with an internship with Zee Entertainment Enterprises Limited. Exceptional performers among the participants also won a pre-placement interview with ZEE. With this new step in providing a stage for upcoming artistes and bringing student talent and corporates closer, ZEE has definitely re-defined the art of storytelling.