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‘Videocon presents Farah Ki Daawat’ Cooks Up a Conversational Storm’

MUMBAI: We love to watch our favorite celebrities on the silver screen, and with small screen reality TV shows, we are now able to see them showcasing their cooking talent too. And when Bollywood’s favorite choreographer and director is the one giving these celebrities cooking lessons in the kitchen, the show is sure to be spicy, tangy and full of sizzle. Food, gossip and lots more define ‘Videocon presents Farah Ki Daawat,’ a show that has won the hearts of millions of viewers in just one month. The latest show that airs on COLORS, is all about celebrities in their best or worst kitchen performances – you are the one to judge.

The show has become one of the favorite primetime shows on Indian television. Not only does one gets to see the guest celebrities in a brand new avatar, donning the chef’s hat, but also witness Farah Khan taking the role of the Head Chef.

Speaking on the success of the format and association with the show, Mr. C.M. Singh, COO, Videocon said, “We are happy to associate with a show that resonates so well with Indian audience. It is a known fact that Indians love food and this show is an ideal family program bringing them together to enjoy their dinner on Sunday nights. The show is gaining popularity not only because of the celebrity quotient but also because it gives the viewers a chance to learn different recipes and cooking styles that their favorite celebrities indulge in.  We hope that our patrons enjoy all the recipes that are put together for them and make the most from it.”

Sabbas Joseph- Director, Wizcraft International Entertainment Pvt ltd “To build a stronghold in the market, brands are exploring ways to connect with the Indian audience, this was a great match. Not only is the brand integration seamless, the idea to reach out to the target audience through different platforms and mediums is what makes this a perfect winner.”

Videocon presents Farah Ki Daawat delves into multiple elements of the lives of celebrities encircling their food habits, guilty food pleasures and obsessions. In its previous episodes celebrities like Abhishek Bachchan, Alia Bhatt, Sonakshi Sinha, Sania Mirza, Yuvraj Singh, Karan Johar to name a few, have left a lasting impression on the minds of the audience which no other show has been able to achieve. Viewers have reveled in the kitchen skills and tasks that the celebrities have put forth on the show so far.

Owing to the  format and appetizing conversations, the show is gaining popularity across various social platforms as well. Viewers are coming out and commenting about the ease with which they have been able to replicate the recipes in their own kitchens which has been presented on the show. Taking from the popularity and success of the show in the country, the show has crossed borders and started airing on Pakistan’s TV One,  reaching out to the Bollywood fans and food lovers in Pakistan.

The grand finale of the show which is scheduled on May 31, 2015, will witness the king of comedy Kapil Sharma, tickling the funny bone of the audience along with evergreen Anil Kapoor and stunning Jacqueline Fernandez. So stay tuned for more delectable, scrumptious and lip smacking episodes with Videocon presents Farah Ki Daawat.

Catch the brand new episode of Videocon presents Farah Ki Daawat every Sunday at 8:00 PM on COLORS.