11 Dec 2017
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U Mumba now enerzised by enerzal

Mumbai: India’s leading balanced energy drink, Enerzal today announced its partnership with U Mumba, one of the most successful teams in the Star Sports Pro Kabaddi League as the official ‘Hydration Partner’. With this alliance, Enerzal is featured on the back of the players’ jersey and on LED display panels at match venues.

Supporting sports has been an integral part of Enerzal’s profile and consumer engagement. The associations with India’s largest participated events such as Standard Chartered Mumbai Marathon, Airtel Delhi Half Marathon, Tata Consultancy Services World 10K amongst other sporting properties have established Enerzal as a leader in the Balanced Energy and Hydration Segments; Pro kabbadi is an extension to this. .

A contact sport like Kabaddi requires a lot of energy output from the players and Enerzal is a balanced energy drink that helps you recover faster, work longer and perform better. Enerzal and U Mumba are frontrunners in their respective fields and have carved a niche for themselves as a contemporary, stylish yet fierce brand; a perfect brand synergy.

Speaking about the partnership, Ameya Chandavarkar, Executive Director, FDC said, “Enerzal is delighted to be associated with U Mumba as the Official Hydration Partner. This association is our first step into the spectator sporting arena and we are excited to further our role in the sporting revolution India is experiencing. Enerzal is a balanced energy drink and will ensure that the players are optimally hydrated during training as well as the Pro Kabaddi League matches. We wish the entire U Mumba team all the success and hope they continue their winning streak in the competition.”

U Mumba, runner-up in Season 1, is leading the points table led by Captain Anup Kumar and coached by Bhaskaran Edachery. The team concluded their home leg undefeated and will be playing next in Patna, after winning their games in Kolkata and Jaipur. U Mumba is owned by U Sports, a sports marketing unit which aims to revolutionise kabaddi, football and motorsport, promoted by Ronnie Screwvala.

“We’re delighted to have Enerzal on board as our Official Hydration Partner. They’re one of the leading brands in the category and the product will certainly be vital in helping the team maintain optimum energy levels during their matches as well as training”, said, Supratik Sen, CEO, U Sports.