22 Sep 2017
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The Biggest Brands join in on the GoT madness on Star World Premiere HD!

MUMBAI: Game of Thrones has been the most masterfully created television show ever. From the reality of politics to romance, morality and utter brutality, the show has upped its ante with each passing season despite its big-budget, fantasy book-series adaptation nature, to earn the title of the greatest show in the history of television!

It is safe to say that the demographic tuning into the on-screen adaptation of George R.R. Martin’s spectacular creationmay just be close to the total population on the planet! Inspiring new hordes of fans of the fantasy genre each year, Game of Thrones is now a household name right across the globe, attracting critics, literary geniuses, lovers of edge-of-the seat thrills and just like that the commoner who enjoys a truly well-made and well-narrated show.

But there is more. After the biggies of the world, Obama, Duchess of Cambridge and many more openly admitted their ardent love for the television series, many giant brands too claim to catch Season 6 of Game of Thrones on Star World Premiere HD and came out to express their fascination with the show. Here is what they have to say:

Shweta Shrivastava, Head of Marketing, London Dairy which is the ‘powered by’ sponsor of Game of Thrones Season 6 on Star World Premiere HD shared her excitement, “Season 6 has been filled with potpourri of emotions and the series stays true to its intriguing twists and turns. Of course, Jon Snow was not going to wake up in the first episode as the teasers indicated, but the short sequence on Sansa, Theon and Brienne brought some sense of relief to a series where audience heartbreak has been the only constant. However, the true form of Melisandre trumped all else in terms of shock value. A character that shows absolutely no self-doubt throughout the series is finally showing fine cracks. What I await to see is what Bran brings to this convoluted series of events. We are proud to partner with Star World Premiere HD in helping get this much awaited series to India and look forward to unravel the series even as our consumers unravel the sheer indulgence of London Dairy ice creams this summer.”

Manmeet Ahluwalia, Marketing Head, Expedia also shared his enthusiasm, “Once in a while a show comes along that transports you to another world and makes you believe in the magic of television again. Game of Thrones is one such show. It strikes the perfect balance between brooding medieval angst and wonderful fantasy story telling. It sticks loyal to the books and doesn’t “dumb things down” for a wider audience. My favourite character across all seasons is Arya Stark, Tyrion Lannister and Daenerys Targaryen because of their strong personality. I loved the first season; it brilliantly established the universe of George R.R. Martin’s source material. The most memorable scene for me is when Jon Snow gifts Arya ‘Needle’- the sword with a teaching- ‘Stick them with a pointy end.’ I am eagerly waiting to see if Jon snow will be joining Daenerys Targaryen. Though, it’s quite predictable that Jon Snow will join the Khaleesi and prove the prophecy right.”

Furthermore, Vishal Vyas, Marketing Head, Skore Condoms also expressed his love for the show, “My favourite season on the show so far is Season 1 because the introduction of the all main characters was very interestingly done. Moreover, Ned Stark’s beheading was extremely unexpected and that invited a very different twist on the show. I am hooked to Season 6 since the story seems to now start unraveling and I would love to see Tyrion Lannister rule the seven kindoms. He is also my favourite character on the show because he is funny and probably the smartest guy in the series.”

Abhijit Aswath, Assistant Brand Manager, OralCare, Procter & Gamble, India shared his interest in the show with a statement, “I am an ardent Game of Thrones fan. I feel every season is packed with qualities that define great story telling – building some key characters, shifting the balance of power and rise and fall of power houses. Season 4 is probably my favourite season of the series since it is extremely action packed with 3 key characters – Jon Snow, Daenerys, Tyrion all pushed to the Wall; literally for Jon Snow and figuratively for Khaleesi & the little man, and how each of them use their best wits, skills and political acumen to come out strong. After Mahabharata, Game of Thrones probably is one such story which has all the complexity and drama you need in a grand tale – tussle of the truth/what’s right/wrong, magic and politics. After Season 5, the stage was set for the story to go to the next level and Season 6 lives up to this expectation so far. My fan theory is that next, Daenerys and the dragons will discover a land of wealth, wit and great science capable of defeating the Dead Men by giving them Moksha – a land called Industeros.”

While Star World Premiere HD roped in London Dairy as the ‘powered by’ sponsor for Game of Thrones Season 6 in India, Expedia, Skore and P&G OralCare are some other sponsors that the channel roped in.