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Sunburn Sweeps WOW Awards 2015
MUMBAI: Sunburn Season 8 saw an absolutely fantastic year with the festival showcasing 100% growth on the parameters of attendance, number of events and digital fan base across mediums. While the entire world has always had its eyes on India’s home-grown Intellectual Property, the nation is doing its part to felicitate its own. On June 25th, 2015 Sunburn was honoured with four awards at the country’s highest achievement for events and experiences: the WOW Awards, Asia edition.
An initiative of EVENTFAQS, WOW Awards was conceptualized in 2008 as the industry benchmark for excellence in brand experience creation. The WOW Awards are the only awards in this space, and this year, they celebrated the best loved and greatest milestones of the LIVE industry and this time they extended to cover the Asia region.
Sunburn was the big winner of the night, winning Gold in two of the biggest categories– ‘Entertainment Event of the year’ and ‘Digital Presence for a Property’. The team also bagged a Silver award for ‘Brand Association with an Entertainment Platform’ for Sunburn and Quikr exchange program that had many fans applying to it via Quikr for an upgraded experience, artist meet and greet at Sunburn. The big conclusion to the winning spree happened when Brand Sunburn was also presented with the Achievement Award for the night.
As Mr. Shailendra Singh, Joint Managing Director, Percept Limited and Inceptor of Sunburn and the Sunburn team went up on stage to collect the various awards, the entire audience erupted in applause and showered their love and support for Sunburn. The entire Sunburn team showed up to celebrate the success of their brand, infusing a festive and united spirit at the ceremony.
Said Shailendra Sing, “We’ve come quite a way to become one of the world’s Largest Music Festival Brand. We have been spoken about in by IMS report 2014 as well to be amongst one of the biggest music festivals. Sunburn team has worked relentlessly to create the world’s best EDM experience, right here in India and I salute to them. Sunburn is for the fans, by the fans, of the fans” Sunburn, a true Glocal experience!!