21 Nov 2017
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Star India bags 21 metal at ABBY Awards

MUMBAI: The Star India Network has emerged as a strong winner at the prestigious ABBY Awards at the Goafest, 2017, with a tally of 21 metals.

Out of the total 21 metal, 15 awards went to the entries by Star India whereas six awards were received by to agency partners – Mindshare and Social Street.

Star India’s marquee campaign Nayi Soch was a big winner with 3 Golds, 1 Silver and 2 Bronze, along with POW-Bandhi Yuddh Ke, which bagged 1 Gold, 2 Silvers and 2 Bronze. Star Jalsha’s memorable ‘Bring Them Back’ campaign commemorating the West Bengal Police followed up with five metals – 3 Silvers and 2 Bronze.

Rounding off this haul were awards received by Star World’s Koffee with Karan, which won in two categories, and Hotstar’s Splits, Jungle Book on Star Plus and Star Movies’ Book Adaptations War Promo, which won a bronze each, for an impressive network total of 4 gold, 8 silver and 9 bronze wins.

Star India Consumer Strategy & Innovation President Gayatri Yadav says, “”We are delighted to win big at ABBYs this year. Our shows and brand campaigns have always reflected our intent to entertain in a meaningful manner. It is great to see such campaigns resonate well with the audiences and be recognised on an industry platform like ABBYs.”

The campaigns are said to mirror the intent and quality of Star India content to not just entertain, but also empower. While the #NayiSoch campaign has challenged the stereotypical societal mind-set by bringing women to the forefront championed by heroes like the Indian cricket team and superstar Aamir Khan, ‘Bring Them Back’ has highlighted the issue of human trafficking; both, milestones in the network’s on-going mission to bring about critical and much needed societal change.

The award-winning campaigns from Star India at the ABBY Awards at Goafest 2017

Sr. No Metal Channel Entry Name Category Category Group
1 Gold Star Plus Nayi Soch – Cricket Corporate Integrated
2 Gold Star Plus Nayi Soch – Cricket  Special Abby Gender Sensitivity
3 Gold Star Plus Nayi Soch Best use of an Integrated Campaign Media
4 Gold Star Plus P.O.W. – Bandi Yuddh Ke – Rab Di Baatein Best original music score for a TV Program Broadcaster

 

5 Silver Star Plus P.O.W. – Bandhi Yuddh Ke – Trailer Best TV fiction promo Broadcaster
6 Silver Star Plus Nayi Soch Digital Media – Best use of Digital as a medium Media
7 Silver Star Plus P.O.W. – Bandhi Yuddh ke

 

Best launch of a TV program using multi-media Broadcaster
8 Silver Star Jalsha West Bengal Police – Bring Them Back – The Social Street Use of non-Traditional Ambient in a Promotional Campaign (Large Scale) Brand Activation
9 Silver Star Jalsha West Bengal Police – Bring Them Back – The Social Street Sponsorship or Partnership Campaigns Brand Activation
10 Silver Star Jalsha West Bengal Police – Bring Them Back – The Social Street Best use of Outdoor Media
11 Silver Star Movies Book Adaptations War promo

 

Best movie promo by a TV channel Broadcaster
12 Silver Star World Koffee with Karan – Promo Best TV reality show promo Broadcaster
13 Bronze Star Jalsha West Bengal Police – Bring Them Back – The Social Street Media and Publications Brand Activation
14 Bronze Star Jalsha West Bengal Police – Bring Them Back – The Social Street Corporate Brand Activation
15 Bronze Star Plus Nayi Soch Cricket Campaign Use of Promotional Stunts and Live Advertising

 

Brand Activation
16 Bronze Star Plus P.O.W. – Bandhi Yuddh Ke Mobile Technology Mobile Abby
17 Bronze Star Plus P.O.W. – Bandhi Yuddh ke – Rahiya Ve Best original music score for a TV Program Broadcaster
18 Bronze Star Plus Jungle Book Best movie promo by a TV channel Broadcaster
19 Bronze Star World Koffee With Karan Season 5 – Brewing up a Storm Best launch of a TV program using multi-media Broadcaster
20 Bronze Hotstar Hotstar – Splits Best TV sports channel program promo Broadcaster
21 Bronze Star Plus Nayi Soch Media and Publications Brand Activation