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Star Gold undertakes a first-of-its-kind fan trailer launch of Tubelight with superstar Salman Khan, outside his home in Mumbai
MUMBAI: Star Gold, the home of the biggest Bollywood blockbusters, has always pushed the envelope not only with content but also engagement with the viewers. To announce its association with of the most anticipated film of the year, ‘Tubelight’, the channel undertook a massive initiative #StarGoldKiTubelight, where the channel launched the trailer of the film exclusively for fans outside megastar Salman Khan’s residence at Galaxy Apartments on 25th May 2017. As an acknowledgment of this one-of-a-kind initiative, Salman Khan surprised his fans by reciprocating the love & adulation of the huge number of people that gathered outside his home.
“We have worked with Salman Khan across multiple movies over the years and have a great partnership with him. For the release of Salman Khan’s most anticipated movie of the year ‘Tubelight’, we wanted to do something special. With #StarGoldKiTubelight, we would like to reinforce our promise, to viewers as well as trade partners, of bringing the biggest blockbuster films of Indian Cinema to their home screens. We strive to ensure that we engage our audiences not just with our films but also with the stars themselves”, says Hemal Jhaveri, General Manager and Exec. Vice President, Hindi Movie Business, Star India.
From the makers of ‘Bajrangi Bhaijaan’, ‘Tubelight’ is all set to break every box office record when it releases on 23rd June & every Salman Khan fan is excited & is eagerly awaiting its release.