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Sri Adhikari Brothers strikes gold with its debut venture– Pyar ka Punchnama -2
MUMBAI: Media and Entertainment stalwarts Sri Adhikari Brothers (SAB) have extended their latest arm into film production and now have had great success with their first worldwide distribution of Pyar ka Punchnama -2 along with Lotus Group promoted by Anand Pandit. The box office collection over the first weekend has been a phenomenal Rs. 22.75 crores. The follow up to the youth cult with the same title, the 2nd part is an edgy take on real life situations related to real friendships and relationships.
Sri Adhikari Brothers also have an impressive array of movies lined up for both production and distribution in the near future. Adhikari Brothers on-going production Great Grand Mastiii is in the last stage of filming.
On the future developments, Manav Dhanda –Group CEO said, “At SAB, it is our relentless drive to facilitate accessibility of world class entertainment to the Indian audience across media verticals. Having engaged in production already, the distribution vertical would only be a progressive component in order to complete the value chain of the cinema business. This umbrella corporation has housed the film exhibition division as its key drivers in 2016 and will be seeing aggressive expansion in the years to come.”
About SAB: Sri Adhikari Brothers Group is a pioneer in the field of Indian Media and has gone through various stages of growth over the last 3 decades. It is a leading Indian M&E conglomerate with interests in Broadcast, films, content production and publishing.
The group’s channel Mastiii is the leading channel in Hindi Youth & Music genre in the Indian M&E industry through 2015 and continues to be rated as the no. 1 television channel in the music genre (Source: BARC).The group has envisioned and founded the comedy genre in Indian broadcasting sector by creating a leading light humor centric television brand, SAB TV. The Group has a network of five channels and intends to expand its bouquet by launching various channels in the years to come and also concentrating on expansion of its core business i.e. Content Production and Syndication.
Governance Now which is a bilingual from Sri Adhikari Brothers aims at creating awareness in the society on issues of governance & policy.
The group is already in the process of setting up two state of art production studios and its film arm expects to sign over a dozen projects in the coming financial year.