11 Dec 2017
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Sri Adhikari Brothers great run continues – Marathi GEC MAIBOLI overtakes STAR Network’s STAR Pravah

MUMBAI: Sri Adhikari Brothers Group’s Marathi GEC MAIBOLI has been on a steep growth spree, giving the leading Marathi general entertainment channels a run for their money.

Providing the best quality of content to its viewers, Maiboli has grown by 163% over the last 3 weeks and has overtaken Star Pravah to become the 4thmost watched Marathi channel of the country. SAB Group with the outcome of the BARC’s recent ratings continues to further strengthen its dominance in the industry.

MAIBOLI is now one of the leading Marathi GEC’s with an equivalent blend of highly entertaining content, becoming an ideal kit of entertainment for the Marathi viewers of all eras. With the addition of recent data from BARC ratings, MAIBOLI which already was on the growth curve is now on the fast track over the last 3 weeks. The ratings further state that the channel is exceeding from 30.0 GRP up to 50.0 GRP which makes it on top of other Marathi channels.

Following MAIBOLI is STAR’s Marathi channel STAR Pravah.

Manav Dhanda, CEO of Sri Adhikari Brothers on the recent ratings expresses, “Maharashtra is a key market for advertiser and Maiboli’s growth story makes it a compelling mix for their communication. Being on an incredible growth curve is a matter of pride and also a challenging sword. Such results  across our network evidently means that we are doing the right things and a rapid growth chart only suggests that we should take the graph up and set larger milestones. The constant innovation and the right strategic moves is the edge that is defining the course of things to come in the future for Sri Adhikari Brothers.”