20 Oct 2017
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SonyLiv and Unicef join hands for the #FairStart campaign with a Diwali video

MUMBAI: Diwali is the festival of lights, of celebration, of happiness, of new beginnings and fresh starts. It is with this in mind that SonyLiv has released its latest digital film. SonyLiv has joined hands with Unicef for #FairStart campaign which seeks to offer a better future to underprivileged children through financial empowerment. The film invites viewers to make contributions towards the goal of equal opportunity in whichever way they can.

The film sheds light on how many of us grudge our circumstances until we see someone who is less fortunate yet more content with the smaller joys of life. The video explores how street children revel in Diwali festivities and a small gift by an onlooker can enhance their joy manifold. It underlines the fact that the true spirit of Diwali lies not in extravagant spending, but in sharing the festive joy with others. The video ends with a heartfelt appeal to the viewers to donate to the #FairStart campaign and share their good fortune with those less privileged than them.

With #FairStart Unicef has joined hands with SonyLiv to address the persisting inequities that large groups of children in India face and is aimed at engaging public debate and ensuring every child can have a fair chance in life. SonyLiv’s Diwali video supports this noble initiative by fostering greater public involvement and raising awareness about issues affecting the survival, growth and development of children in India. The heart-warming video can be viewed on YouTube, as well as on SonyLIV’s web and mobile platforms.

Sony Liv executive VP, head digital business Uday Sodhi said, “Children are the future; they are the builders of tomorrow’s India, the cornerstones of a better nation. This year, we at SonyLIV are focussing on sharing the festive joy with those who need it the most – the children. Through our Diwali video, we aim to highlight how just a small donation can bring untold happiness and joy in the life of an underprivileged child.

“We would urge all viewers to contribute to this initiative and truly help in giving a #FairStart to children across the country. As a specialised content provider, SonyLIV has taken initiatives on special occasions in the past e.g. Independence Day, Diwali – last year, reaching out to the millennials by leaving behind a social message.”