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Sony LIV’s first original exclusive signature web series #LoveBytes reaches 1 Million Views
MUMBAI: Living up to its promise of taking digital-first approach to an unprecedented level, the country’s premium digital video entertainment platform, Sony LIV recently garnered 1 Million views for its first-of-kinds signature series #LoveBytes. India’s first-ever exclusive, original web series exclusively for the Digital platform, #LoveBytes is widely received by the audience across Delhi, Mumbai and other cities.
The show centers on an urban Indian romance and is extremely relatable for the digital destination’s millennial audience, and is unlike the regular soap’s that audiences normally get to witness on TV, it deals with the real life situations between a young couple. The fact that the show has been made as an independent, exclusive series for Sony LIV and already crossed 1 Million views in the first 4 episodes bolsters the widespread popularity of the digital destination.
Speaking about this initiative, Uday Sodhi, EVP and Head -Digital Entertainment said, “We are glad to see that our new web series #LoveBytes has now hit 1 Million views. With #LoveBytes, we offer consumers a digital-first experience like never before. Setting a benchmark in the video entertainment space, Sony LIV plans to further invest in original content with new concepts and ideas. We are overwhelmed by the audience response and it has heartened us to bring more original shows in the near future.”
Directed by the talented Vishal Mull, #LoveBytes stars are well-known faces, Kushal Punjabi and Sukhmani Sadana. Each episode of the show plays out the trials and tribulations of the leading characters Ananya’s and Abhishek’s romantic relationship. The past one week saw the blooming adoration for 26- year old, homely social Ananya who winks first after a heated argument with ambitious Kushal who bluntly snaps the idea of having a covert live-in relationship. Viewers can now enjoy watching real-time entertainment in the days to come as more trials unfold in their journey of love and witness the way they reconcile too.
With a deliciously urban and youthful flavor, the series underlines what makes these two very different individuals click and sometimes clash, the show also elucidates all those things that are necessary for an urban Indian relationship to sustain itself and the daily challenges that come in the way. The theme of the show has been specifically crafted keeping Sony LIV’s cosmopolitan viewership in mind. Viewers can delve into this entertaining and delightful world of squabbles, love and drama on the Sony LIV website or mobile app, anytime anywhere!