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New Delhi:, India’s largest online marketplace, as a part of its association with Colors Channel’s popular reality television series- Bigg Boss 8 will spread Christmas cheer among the children of Sampark Bal Gram orphanage by special delivery of products such as heaters, geysers, blankets and mattresses among many other essential products for winters.

The partnership has seen a series of successful marketing integrations which included unique ways in which the housemates of the Bigg Boss 8 house connected with the wide fan base that the show enjoys. After activities like consumers choosing products for housemates of the Bigg Boss 8 House, this new leg of the integration will see inmates undertake three tasks which will unlock a series of vital winter products, which will be specially delivered to the orphanage.

Talking about this initiative, Sandeep Komaravelly, Senior Vice President – Marketing, said, “Given the holiday and gifting season is around the corner, we wanted to do something unique as part of our association with Bigg Boss. We wanted to go one step further and hence came up with the idea of gifting the products that housemates would win post their performances in the task, to the children of the orphanage”
The Big Boss housemates will choose products from the wide assortment available on Snapdeal’s Home Products Category which is the largest online Home Products destination in India.

Watch the weekend episodes of Bigg Boss 8 to be a part of Christmas celebrations at Sampark Bal Gram.