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Shopping on Shop CJ can win you a Mercedes Benz

MUMBAI:

360 degree marketing campaign undertaken to promote the initiative

It’s raining festive offers this Diwali! Shoppers are in for a mega bonanza as Asia’s no.1 home shopping network – Shop CJ is offering Diwali Dhamaka to its customers. Diwali being the most celebrated festival in India, Shop CJ has exciting campaigns like HAR DIN DIWALI and GRAND DIWALI SALE. The brand is giving its customers bumper prizes like Mercedes Benz, Nissan Terrano and Sunny, Mahindra Centuro and Honda Activa bikes.

One mega winner would be given a Mercedes Benz GLA. The USP of this offer is, anyone from Kashmir to Kanyakumari buying products worth Rs.500/- to Rs.5,000/- can stand a chance to win the grand car. For the first time ever, a teleshopping channel gifts a luxurious A-class car to its customers.

Commenting on this occasion Mr. Dhruva Chandrie, COO, Shop CJ said, “We at Shop CJ always believe in offering our customers the quintessential shopping experience. Our Diwali offers endeavors to add more happiness in our customers’ lives. With the Mercedes Benz giveaway we are breaking the stereotypes of Diwali giveaways not only in the home shopping industry but even in the offline retail and e-commerce markets. Customers being our king, all of them are equally entitled to participate in the Mercedes giveaway.”

As a part of their #EndlessCelebration for Diwali for the month of October, SHOP CJ organized a month long festive season where shoppers were delighted with great discounts on amazing products along with 200 chances to bring home a swanky new ride! During this month long celebration, SHOP CJ gave away 45 Honda Activa bikes, 6 Nissan Sunny, 1 Mahindra Centuro, 1 Nissan Terrano and a bumper prize of 1 Mercedes Benz GLA.

To drive this initiative, Shop CJ initiated a 360 degree marketing campaign in order to reach out to the right target audience. For the first time ever, a home shopping channel has initiated OOH activity in local trains in Mumbai and metro trains across Mumbai and Delhi. The metro trains boasted of Shop CJ branding in the interior as well as exterior branding along with digital screen across 20 Mumbai metro trains and around 100 Delhi metro trains. The Mumbai locals will also play jingles of Shop CJ throughout Diwali. As part of their strategic partnership with Mercedes Benz, they released print ads across leading national dailies and bought multiple radio spots.

Make this Diwali a grand one only by shopping on SHOP CJ