23 Oct 2017
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Shashi Sumeet Innovations signs MoU with Lalbaugcha Raja Sarvajanik Ganeshotsav Mandal

MUMBAI: Shashi Sumeet Innovations, a division of Shashi Sumeet Group (Shashi Sumeet Productions), adds another win to its repertoire. The fully integrated marketing, activations and creative agency offering 360 degree creative and activation solutions SSI have bagged the exclusive rights for Branding and Activation for Lalbaugcha Raja Sarvajanik Ganeshotsav Mandal.

As a part of the mandate, Shashi Sumeet Innovations (SSI) will be responsible for providing marketing insights and solutions for the Mandal besides charting out its positioning and marketing strategy. They will also work on the activation and promotion properties for effective, impactful and innovative brand associations with the Ganesh Utsav.  They will manage all the markets that want to sell their various “Static Branding” in the Mukh Darshan Mandap (including all pandals) – Garamkhada Maidan.

Lalbaughcha Raja Sarvajanik Ganeshotsav Mandal is a landmark celebration in the city, one that everyone looks forward to through the year. It is our absolute honour and privilege to be awarded the marketing rights for such a prestigious platform.  We will work hard to ensure that we provide the most innovative marketing solutions to the associating brands to enrich their association with the Lalbaugcha Raja”, said Mr. Sumeet Hukamchand Mittal, Co-Founder, Shashi Sumeet Innovations.