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‘School is Cool’ with Peppa, Dora, Motu Patlu and FCBarcelona’s brand new back-to-school range of products
MUMBAI: This year, going to school is the coolest thing kids will do all year, thanks to Viacom18 Consumer Products, which is all set to introduce brand new back-to-school range of products featuring popular Nicktoons and kiddie favourites such as Dora The Explorer, Motu Patlu and Peppa Pig. For those with a passion for sports can also opt to choose from an exciting new range of back-to-school products from FC Barcelona as well.
As a part of the Back-To-School campaign the kids’ franchise, comprising of Nick, Sonic, Nick Jr. and Teen Nick, will make school time happy time by bringing kids favourite Nickelodeon toons straight into the classrooms. Dora The Explorer who is known for taking kids on adventures while making learning fun will now be seen adorning water bottles, school bags, lunch boxes, pencil boxes and much more. What’s more? Dora The Explorer products will be exclusively available through Tupperware, a favourite brand with mommies in all leading stores.
The super popular Nicktoon duo will be making their way to classrooms through an exclusive range comprising water bottles, school bags, lunch boxes, pencil boxes which can be bought at the nearest Big Bazaar across India. Peppa Pig, who has managed to capture the imagination of tiny-tots across the country will be making her debut as a back-to-school companion through a range of products including water bottles, school bags, lunch boxes, pencil boxes and will be available exclusively at Hamley’s.
While the Nicktoons are all set to turn the little ones into trendsetters this school year, Viacom18 Consumer Products is also ensuring that middle and high schoolers get their cool-quotient right with a brand new range of FC Barcelona back-to-school products as well that are available on Amazon, the range includes water bottles and school bags.
Speaking about the new launches, Saugato Bhowmik, Head, Viacom18 Consumer Products and Integrated Network Solutions said, “Nicktoons are a huge hit with kids where television viewership is concerned. This year, in addition to Motu Patlu and Dora The Explorer range of Back to School products, we have also introduced Peppa Pig – the hot new kiddie favourite – to the list of products. Along with catering to the younger lot, the addition of back to school range of products for FCBarcelona is sure to attract the older kids as well. Going to school has never been more fun, especially with so many exciting products to choose from. We are hoping to see more and more children and parents opting for these products as we have ensured their availability across retail stores and e-commerce sites to drive last mile availability.”
With a focus on making the new school year super cool, the Viacom18 Consumer Products back to school range of products will be available for consumers across key retail stores and e-commerce websites across India.