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Relaxo welcomes summer with its new ‘Keep Chillin, Keep Flippin’ TVC
MUMBAI: Relaxo, India’s leading footwear brand has recently launched its new TV commercial for its fashionable, colorful, trendy series of comfortable flipflops- Bahamas. The brand is being endorsed by non-other than the Bhaijaan of Bollywood “Salman Khan”. TVC features the vibrant mix of mood, outdoor activity, and young characters along with the magic of the visual landscape, weaving the brand communication into energetic, stylish, and chirpy concept.
The film opens with a group of boys and girls feeling bored in a well-decorated room. In between, Salman Khan makes entry, teases them for their boredom, and asks to go to Bahamas (proposes an interesting plan to lift their mood). The girls and guys get excited while Salman opens a wardrobe filled with the entire range of Bahamas slippers. The next scene cut to a beach location with all the characters wearing colorful slippers and Salman dancing on a groovy music.
Speaking on the launch of TVC, Gaurav Dua Executive Director (Sales & Marketing), Relaxo Footwears Limited said Bahamas the brand, as the name suggests transcends you into the world of free spirit and fun which unwraps & unbounds you from the mundane & routine to elevate you into a world of cheerfulness, joy & bonhomie. Bahamas boast of a versatile range of exquisite styles that suits the ever evolving needs of today’s youth”
With the concept “Keep Chillin, Keep Flippin”, the brand aims to position itself as a vibrant and youthful brand that compliments various moods & lifestyle of its customers. The campaign also brings in energy into characters, motivating them to enjoy the moment of life, go out and chill with friends. The brand ambassador Salman Khan performs some of his signature moves and thrills the crowd while making the characters to go all groovy on cheerful music. The TVC captures the spirit of joy, individuality and carefree attitude and enjoying the best in style and comfort- Relaxo Bahamas slippers.
The commercial has a nice Caribbean music with a signature Bahamas step celebrating the mood of free spirit, creating a strong hook amongst the consumers.
Commenting on the insight behind the campaign, Sanjeet Ahluwalia, Creative Director, Arms Communication said The whole concept is to create a feel of Bahamas as the brand name itself is Bahamas. Bahamas is all about fun, carefree, energetic, colourful, excitement. Step into it today and just like Salman’s friends, step out of boredom and turn your life into a fun loving zone”