27 Sep 2017
Live Post
Honeypreet's bail plea: Delhi High court reserves order, asks her to surrender
MIB seeks compliance report from Arasu on digitisation
Pakistan court to indict Nawaz Sharif on October 2 in corruption cases
Narendra Modi's 16000 cr Saubhagya scheme for households
894 dengue cases in New Delhi over last week
SBI cuts minimum balance requirement in savings account to Rs 3000
Malegaon blast accused Major Ramesh Upadhyay gets bail from Bombay High Court

RED FM launched ILAKA RAP, redefining the musical culture like never before

Mumbai: India’s leading FM radio network, 93.5 RED FM has launched a new music campaign that has altered the face of music in the cultural capital of the country. ‘ILAKA RAP,’ a one of a kind initiative by RED FM is a major step to break the stereotypes, introduce an offbeat genre of music which goes way beyond convention. A group of young talented RAP artists from five varied ‘Ilakas’ across city like Salt Lake sector 5, Shyambazar, Barabazar, Picnic garden, Park Street, Behala would be unveiled. This will be a different yet innovative audio-visual treat for the listeners, experiencing the pulse of those geographies through RAP songs.

The primary objective behind this novel attempt has been the idea to unearth the latent RAP talent in the city.

This initiative has led to the astounding discovery of rappers who were very popular in the hip hop circuit and have won several championships nationally, albeit unrecognized by the mass audience. Kolkata, with promotion of this young bunch of talent, once again stands tall in its versatile cultural majesty. A 3 weeks activity with these rappers has been planned where 2 rappers will work on one ‘Ilaka’ and will create a rap keeping the nuances, sound and the twang of that area intact. The popular RJ Praveen would uncover and feature the rap artists and assign them with an ‘Ilaka’ on which these young talents would create rap songs.

The initiative on the dint of its creative bend has been showered by immense support from eminent Tollywood celebrities like Dev and Rukmini sharing their thoughts about Ilaka RAP. Further, Subhosree for her connect with Barabazar would be endorsing that locality. Raftaar, the RAP Guru would mentor the artists and share his valuable feedback on the RAPs created.