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Planet M Dons a New Tagline to Inspire the Consumers
MUMBAI: Change is the essence of life. Keeping in mind this universal law and to reiterate its commitment towards finding newer ways to inspire its consumers, Planet M has launched a new tagline,“My Fun My Way”. Born as a Music store, Planet M has evolved into a brand catering to various categories and groups.
The term ‘My fun, My way’ is coined keeping in mind the stature of fun loving audience, their dreams, their passion and their individual choices to live their life and have fun in their own way, no matter how eccentric they might sound. The tagline relates to those free spirited individuals who are carefree yet caring, fearless yet responsible, individuals who know the importance of having fun in life.
Commenting on the change, Mr Sanjay Karwa, CEO, Techno Kart said, “Igniting the spirit of our internal and external customers with fun, enjoyment, love, care, share and togetherness is what we look for. Through the new positioning we are on a journey to encourage individuals to celebrate their way of having fun in much grandeur and inspire them to unleash their true self with each product of the brand.”
He further added, “We at Planet M understand that the entertainment need of our present generation has revolutionized with the changing technologies and we are constantly in touch with their growing need for divergent experiences. The products and experiences we offer are state-of-the art, time appropriate for the digital age. We are on a constant roll of evolution to be in sync with the way the young, up and coming choose to have fun. So no matter what you want to see, listen or do, we have an option for you.”
To make this event memorable for the consumers, Planet M has planned a special treat for its fans. The company has planned many on-ground events across India where in the consumers will get a chance to win attractive hampers and gifts with a bumper prize. The on-ground activation will take place at Market Square Mall, Sarjapur, Bangalore, MGF Mall, Gurgaon from 29th to 30th May and at GIP Mall, Noida from 6th to 7th June. Mumbai will host the activation on 30th and 31st May at Haiko Mall Powai. The on ground event covering most of the Planet M outlets is supported with a heavy ATL and BTL activities across India.