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Pioneer India forays into DJ segment in India

MUMBAI: Pioneer India Electronics Pvt. Ltd., the leading in-car entertainment systems company in India, today announced its foray into disc-jockeying (DJ) market in India with its world-leading DJ products. The company also showcased its latest products – ranging from systems for the enthusiasts to the top of the line integrated DJ systems suitable for the professional DJs.

Commenting on the occasion, Mr. Toshiyuki Shindo, Managing Director, Pioneer India Electronics Pvt. Ltd. said, “We at Pioneer India take pride in our ability to offer relevant and superior solutions to customers with ever-changing needs and preferences. Towards this end, we have introduced our wide range of Pioneer DJ products – globally renowned for their performance & innovation.” He further added, “The product suite includes DJ Controllers, Players, Speakers, Mixers, Turntables and Headphones, which will facilitate creation of quality music by both amateur & professional DJs in India. We are really excited about our controllers for amateur DJs. These products made after years of research and development with famous DJs across the globe will serve as a perfect stepping stone for any amateur DJ. We have even tied up with a retail chain to demonstrate them with trained staff.”

Also present at the occasion, Mr. Satoshi Nitta, General Manager (Global Sales), Pro – Sound & Visual Business Division, Pioneer Corporation said, “Globally, Pioneer DJ systems are the most preferred gear by the DJs. With India, undergoing a social and economic transition, we foresee a large demand from both the connoisseurs of new age music as well as professionals who entertain, in terms of creating an experience par-excellence. DJ and Club business is a booming industry and is a well rewarding profession. We believe it is a right time for a leader like us to foray into this nascent yet fast-growing Indian market and partner with the aspiring and professional DJs through our technologically superior systems.”

Pioneer forayed into DJ products category in 1994 by introducing the world’s first table top CD player for DJ’s, when record player was sill the standard. In 2001 Pioneer’s DJ players were cemented as the market’s de facto standard (a position they have retained ever since) with the launch of the CDJ-1000 as the industry’s first DJ-oriented CD player capable of real-time scratching. Pioneer credits their R&D department, which works closely with professional DJs and clubs, as the reason behind their success. Pioneer recently celebrated its 20th anniversary in DJ industry and still holds a majority share of this market.

In India, Pioneer DJ product range is available through Pioneer’s distributor Rivera International and their strong dealer network. Pioneer has also tied up with a large retail chain to demonstrate and sell its affordable range of amateur DJ products from next month.

Pioneer DJ product range unveiled today comprised of mixers (6 models), controllers (5 models), DJ Turntable (1 model), a DJ turntable, a DJ system, a remix station, speakers (two models), Headphones (3 models) and accessories.