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News Nation celebrates its 1st Anniversary
MUMBAI: News Nation a National Hindi News channel in India celebrated its 1st anniversary on 14th Feb’14.
Speaking of the occasion Mr Shailesh Kumar, CEO and editor-in chief of the channel said, “I congratulate entire team for making News Nation one of the most successful launches in the Hindi News space. The road for us was not easy as this extremely cluttered genre was dominated by non-news segments. We clearly understood that there was a need for a Hindi News channel which was aggressive yet relevant, a channel based on pure news content yet blooming with new ideas and therefore we came up with News Nation and within months of its launch it crossed over its competitors in terms of ratings…”
The channel was launched on 14th February 2013 and the channel has not looked back since then. With the prime focus on delivering pure news content to the Indian masses, News Nation has provided an entire spectrum of emotions to its viewers which is well versed in its tagline- “ Khabrein jo banti hai aapki power”.
The channel which was panned at nation level out did other news channel in a short span of time, and on quite occasion topped the charts even when compared to the established market leaders. The latest four weeks data shows News Nation placed above NDTV India and IBN 7 with and avg. TVT of 68000.(Source : TAM,CS 15+ Yrs, HSM,Wk03-06’14).Earlier News Nation embarked upon a nationwide marketing campaign through TV, Radio, Digital and on ground activations. The marketing campaign created brand awareness and established brand promise reaching out to 93.5 million potential viewers.
News Nation in its one year journey has covered wide range of subjects starting from current affairs, entertainment, sports ,politics to specials like OPERATION “KALA PANI”( News Nation’s exclusive story on the corruption prevalent amongst prisons in the state of UP and Delhi.),OPERATION “MAUT KA SNAN”(Thalaikoothal (showering) the traditional practice of senicide / geronticide (killing of the elderly) or involuntary euthanasia, by their own family members, observed in some parts of southern districts of Tamil Nadu.),ELECTION YAHAN BHI HAI( Special on News Nation coverage of Mizoram Assembly elections.) , BEMI SAAL SAU SAAL ( Miniseries on hundred years of Indian Cinema) which fetched the prestigious ITA Awards 2013.
Mr. Kumar further added “…News Nation believes in empowering its viewers with intelligent news, it’s young and dynamic team always strives for the best and will continue to do so in future. I also thank all our viewers who have enabled us to reach at this position.”
News Nation today is visible available across the country through DTH operators like Tata Sky, Airtel DTH, Dish TV, Videocon d2h, DD Free Dish and all MSO/LCOs like DEN, Hathway,Digi Cable, INcable, Siti Cable,GTPL, Fataway etc.